Schmidt Custom Floors of Waukesha, WI, is one of many urban wood success stories featured on the new UrbanWoodNetwork.org website.
Wayne Lepak, who handles sales training and product procurement, explained how Schmidt Custom Floors expanded its product offerings to include hardwood flooring made with locally-sourced urban wood.
“We get a number of customers asking for reclaimed wood, and urban wood is another specialty item that has a nice story customers want,” Lepak said. “Urban wood flooring hasn’t been around for that long. In some cases, we introduce it to customers who have never heard of it before. We also offer urban wood availability to architects and design professionals in search of it.”