Urban Wood Movement’s Growth Focus of IWF Connect Webinar

Slide 1: Jim Evans of Far West Forest Products salvaging urban walnut logs.
Slide 2: Wisconsin Urban Wood supplied by Wudeward Urban Forest Products lends warmth to the otherwise sleek modern design of American Family Insurance’s headquarters in Madison, WI.
Slide 3: Eutree worked with its partners Lamon Luther to create this urban pecan kitchen island as well as flooring and beams for the Atlanta Country Club.  

Free presentation will highlight opportunities for woodworking companies to leverage the unique characteristics, local appeal and environmental benefits of using urban wood.

ATLANTA – The Urban Wood Network (UWN), in partnership with the International Woodworking Fair (IWF), will present a free webinar, “The Urban Wood Movement: Expanding from Coast to Coast.”

The special presentation will be available on demand during IWF Connect, a virtual tradeshow and conference scheduled for Oct. 26-30, 2020. The webinar is sponsored by Urban Wood Network and the Georgia Forestry Commission through funding from the U.S. Forest Service.

Rich Christianson, editor and publisher of IllinoisUrbanWood.org, will moderate the session that will feature a trio of experts. They will discuss urban wood’s unique characteristics, local appeal, environmental advantages, how to find local sources, business benefits and more.

The three presenters, all members of the Urban Wood Network, include: 

  • Jennifer Alger, CEO of Far West Forest Products based in Sheridan, CA. Far West is a family-owned logging and sawmilling business that actively promotes the use of local native species and underutilized logs including reclaimed urban wood.
  • Carmen Rodriguez, co-owner and chief marketing officer of Eutree based in Villa Rica, GA. Eutree is a boutique lumber mill that partners with local tree services to repurpose trees removed the Atlanta area for lumber, flooring, slabs and more.
  • Dwayne Sperber, owner of Wudeward Urban Forest Products based in Milwaukee, WI. Wudeward exclusively sources Wisconsin Urban Wood in working with architects, interior designers, builders, homeowners, developers, manufacturers and furniture makers nationwide.

    The IWF Connect webinar follows successful urban wood seminars held at IWF 2016 and IWF 2018.

“It’s amazing how far the urban wood movement has advanced since we held the first seminar at IWF 2016,” Christianson said. “Since then, the Urban Wood Network has emerged as a rapidly expanding national association representing stakeholders up and down the entire supply chain including arborists, sawyers and custom woodworkers. We’re looking forward to sharing the latest information, including the creation of national standards and certification of urban wood lumber and products that will help drive increased market demand.”

“Lumber produced from urban wood can be utilized in a broad range of scales ranging from one-of-a-kind custom furniture pieces to large-scale construction projects,” said Don Peterson, executive director of the Urban Wood Network. “As detrimental as the wide sweeping urban tree mortality has been to communities, it has also made large volumes of urban wood available for conversion into lumber, providing enough resource for large scale projects.”

Both the Urban Wood Network and Georgia Forestry Commission will participate in the virtual exhibition. Register to attend IWF Connect for free at iwfconnect.com.

For more information about the IWF Connect urban wood webinar contact Christianson at richc.illinoisurbanwood@gmail.com or phone 773-822-6750.


About the Urban Wood Network
The Urban Wood Network (UWN) is a national association established to inform, collaborate and connect to build business and consumer confidence in the urban wood industry. UWN’s membership includes municipalities, government agencies, arborists, saw mills, woodworkers and other stakeholders in the United States, plus Canada and other countries. Learn more about the UWN and membership benefits at urbanwoodnetwork.org.  Some activities are funded through a cooperative agreement with the USDA Forest Service, Forest Products Laboratory, Forest Products Marketing Unit.  USDA is an equal opportunity provider, employer, and lender.

About IWF Connect
IWF Connect is the woodworking industry’s newest trade show event scheduled for Oct. 26-30, 2020. It brings together the woodworking industry’s full spectrum of products, from raw materials, supplies and finishing accessories to woodworking and material processing machinery all on a virtual platform. Also included are the newest products, trends and solutions for wood, plastic and related material processing sectors. Registration to attend the exhibition is free. Learn more and register at iwfconnect.com.