Peterson was instrumental in establishing the Urban Wood Network in 2017 and served as its executive director until late 2021.
Peterson graduated from Michigan Technological University in 1979 with a degree in Forest Management. He worked for the Wisconsin Department of Natural Resources for 12 years serving various roles including forest ranger and forest products marketing specialist. In 1997, he moved to the private sector and became executive director of the Forest Industry Safety and Training Alliance.
In 2001, Peterson founded Renewable Resource Solutions based in Crystal Falls, MI. RSS provided consulting services to help clients achieve their natural resource goals spanning a diverse range of topics including biomass projects, feasibility studies, urban logging projects, and timber sales.