Tag: Hoppe Tree Service

Hoppe Tree Service Takes Full Circle Approach

Hoppe Tree Service of Milwaukee, WI, illustrates how a tree care specialist can branch out into producing urban lumber.

Hoppe Tree Service, is a full-service tree care company, that third generation owner August Hoppe says cut “our removed trees into firewood and not thinking anything of it.”

That approach changed in 2014, when Hoppe Tree Service purchased a launched the Urban Wood Lab and stated milling some of the logs of those removed urban trees into lumber. The company operates a retail store catering to professional custom woodworkers, hobbyists, etc.

In a 2017 interview with the Urban Wood Network, Hoppe said urban lumber sales were still a fraction of the company’s annual sales but had a great upside. “Right now it is still low, 3 to 5 percent of our business, but the company is growing at a fast rate. Within five years, I predict it will become between 5 and 10 percent of our revenue. Our goal would be to get to a place where we both remove trees and take on logs from other sources, becoming more of an aggregate of urban logs.”

To grow Urban Wood Lab’s business, Hoppe said, “We cross-brand to our existing client base. Telling the story of urban wood and providing the uniqueness of natural edge wood slabs are both working very well for us right now. We also participate in local networking and exhibiting events, such as home and garden shows. We market to anyone who has an appreciation for the uniqueness of wood.”

Read the full interview on UrbanWoodNetwork.org.

Learn more about the Urban Wood Lab.



Urban Wood Network Announces ‘How To Do Urban Wood’ Webinar Series

Editor’s note: Register for upcoming webinars and view completed webinars on demand.

The Urban Wood Network presents the “How To Do Urban Wood” webinar series. Each month a panel of experts in the urban wood field will share how they have successfully utilized urban wood.

Enthusiasts from every link of the urban wood supply chain will gain a better understanding of how others in every link of the supply chain have successfully been involved in utilizing urban through their own ingenuity and through networking with others in the urban wood community.

The Urban Wood Network invites municipalities, arborists, sawyers, woodworkers and all others interested in helping advance the urban wood movement to participate in one or all of these four 90-minute webinars.

Webinar #1: Urban Tree Removals – Reducing Costs and Promoting Utilization – July 25 1:00 p.m. EST 

Watch on Demand

Urban forests can be sustainably managed from ‘seed to sawdust’ by capturing valuable urban forest products from urban trees that need to be removed. This webinar will show different models of full circle urban forest stewardship that are used to reclaim urban forest products from those felled trees, and what strategies have been employed to support the reclamation of those urban forest products.

Participants will learn:

  • The social and economic benefits of urban wood utilization
  • How to develop and implement a removal plan
  • Tree removal strategies to create urban forest products
  • How to identify markets for urban forest products
  • Who to contact for assistance
  • How to incorporate urban wood into policy
  • How to partner with an urban wood network to achieve their goals

    Speakers:
    Matthew Staudenmaier – City of Eau Claire, WI;
    Dan Coy – City of Grand Rapids, MI;
    Kevin LaPointe – Kansas City, MO; and
    August Hoppe –Hoppe Tree Service

Webinar #2: Urban Lumber – How to Produce and Market It                                 August 29, 2018 1:00 p.m. EST

Watch on Demand

Lumber made from urban wood has unique and valuable attributes but urban logs can be difficult to process/saw.  Urban wood is a legitimate source of lumber products, this webinar will have examples of: various sawing methods for producing urban lumber, lumber drying strategies, and how to market what you produce.

Participants will learn:

  • Sourcing logs
  • Guidelines for grading urban lumber
  • Air drying and kiln drying techniques
  • Urban wood lumber branding opportunities
  • How to identify markets for urban wood lumber
  • Who to contact for assistance
  • How to partner with an urban wood network to achieve their goals

Speakers:
Margaret Studer-Miller – Spalted Banjo Consulting, Petoksy, MI;
Tim O’Neill – The Urban Lumber Company, Kansas City, MO; and
Paul Morrison – The Wood Cycle, Oregon, WI.

Webinar #3: Producing Urban Wood Products – What, How and Where     September 26, 2018 1:00 p.m. EST

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Consumers from all over the country are joining the urban wood movement and are buying urban wood products in all shapes and sizes, from cutting boards to fine furniture to architectural lumber.  This webinar will discuss examples: of urban wood products, urban lumber sourcing, and examples of local/ regional/national markets.

Participants will learn:

  • The diversity of products made from urban wood
  • How to connect with urban wood sources
  • How to identify markets for urban wood products
  • Urban wood products branding opportunities
  • Who to contact for assistance
  • How to partner with an urban wood network to achieve their goals

Speakers:
Rick Siewert – Wood From the Hood, MN;
Paul Hickman – Urban Ashes, MI; and
Rocky Levy – Icon Modern, IL.

Webinar #4: Starting a State Urban Wood Network                                               October 25, 2018 1:00 p.m. EST

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The Urban Wood Network was founded in 2017 by individuals and entities who have been dedicated to building urban wood businesses since the early 2000s.  We’ve learned that the only way to have a substantial impact, to truly establish full circle urban forestry management, is to work cooperatively from municipality/arborist to value-added manufacturer on a local level. A cohesive supply chain is the only way to get the highest product from these trees. Now, we want to use our collective experiences to assist businesses and others to join this developing industry. This webinar will give an overview of the urban wood movement, provide examples of: different state/regional networks, potential funding options, different organizational structures, and how you can start your own state network.

For more information, contact the Urban Wood Network at 906-875-3720 or info@urbanwoodnetwork.org.

This project is supported by the USDA Forest Service Northeastern Area, State and Private Forestry Landscape Scale Restoration Grant Program.